Every Square Inch...

On a recent flight to the West Coast, I had one of those "I wonder what took them so long" moments when I flipped the latch to let down my tray table and viola! An ad appeared smack dab across my lap! It was peddling hazelnut coffee creamer or some such nonesense.

I wonder who it was that made their annual bonus by coming up with this idea of covering every square inch of the tray with promotions? What irked me even more is that back in the good ol' days, everyone was given a tray of food during a long flight which would cover up such uninvited marketing. Now? A smile and $5 gets you some rubbery cubes of cheese and a few packs of saltines.

Between that and the flight attendants spending more time briniging my attention to the Dividend Miles co-promotion with Bank of America than the location of the emergency exit aisles, it seems we've crossed a line. Friendly skies indeed...